Musical instrument, equipment, and accessories brands used by professionals and amateurs alike have long been active in the business of licensing and collaborations. While they continue to represent a small part of the corporate licensing landscape overall, several new licensing deals and agency representation agreements announced over the last few years suggest that their presence […]
Tag Archives | Lenny Kravitz
Hard Liquor’s A Gonna Fall
The announcement last week that Bob Dylan was getting into the spirits game with a collection of premium whiskeys is just the latest in a raft of deals pairing musicians with wine, beer, and liquor marketers. More than a half dozen agreements announced this year so far illustrate the wide variety of music genres, business […]
Singing the Praises of Home Décor
Half a dozen singers, with roots across genres and eras, have launched or announced deals for home goods within the last year. Some do not have much of an obvious connection with the category, aside from a personal interest in design and décor and/or ties with hearth and home through their lyrics or reputations. Pop […]