Fragrance and, increasingly, other categories of beauty such as cosmetics and skincare, are staples of most fashion licensors’ businesses. Conversely, fashion labels are a foundational component of the portfolios of most of the largest players in fragrance and beauty. Yet there are still a few established fashion labels that have just recently signed their first […]
Tag Archives | Lacoste
Rappers Tee Up Golf Collaborations
In recent years, rappers and their fashion and lifestyle labels have become increasingly involved in licensing and collaboration deals yielding collections of golf-influenced apparel, accessories, and footwear. In fact, in some cases, the artists’ lifestyle brands themselves are golf-related. Some examples from the last 12 months illustrate the accelerating trend: Tyler, the Creator’s Golf Le […]
Augmenting Adaptive Apparel Assortments
The fashion industry has been slowly putting more focus on consumers with disabilities since the mid-2010s, when it began picking up the pace of adaptive apparel releases. The technique has been flourishing in the last 18 months, as the business has seen several launches of adaptive clothing lines from retailers and brands, not to mention […]
Designers On the Scent of New Licensees
The world of fragrances tied to fashion and lifestyle labels has been somewhat turbulent in the past 24 months, with a lot of changes in licensing partnerships and in licensees’ strategies for their designer portfolios. Some of the notable developments include: Fashion sport brand Lacoste signed Inter Parfums to a 15-year global agreement that begins […]
Athletes Ace Tenniscore Trend
Apparel, accessories, and footwear items taking their inspiration from the sport of tennis—pleated tennis skirts, tennis dresses, skorts, preppy polo shirts, V-neck sweaters, and the like—have been hot commodities in the fashion industry this year. Brands such as Adidas and Nike are involved, but so are designers and labels such as Tory Burch and Dior. […]
Tennis Players Ace Off-Court Fashion
Summer in the northern hemisphere is the season for many of the major global tennis tournaments, including the French and U.S. Opens and Wimbledon. It is also a key time for new product announcements involving well-known players, who have long been active in lending their names to fashion lines beyond their on-court endorsement deals. Tennis […]