Plush is always a core category within the toy industry. But it is doing particularly well of late. In 2022, category sales rose 31.1%, according to the Toy Industry Association’s annual sales data developed by the NPD Group (now Circana). That was by far the biggest growth rate for any category tracked, in a year […]
Tag Archives | Kidrobot
Sketches and Scribbles
Last week, Firefly Brand Management announced that it had signed on to represent professional doodler Todd Goldman for licensing representation. That follows on the heels of Striker Entertainment being retained by the Doodle Boy. It turns out that a long list of professional doodle artists from around the world promote their hand-drawn patterns and characters […]
Collecting in Style
Thanks to the pioneering efforts of companies such as Funko with its Pop! brand, Kidrobot, and Lego with its minifigures, it has become commonplace in the toy industry for licensed properties to take on the stylized look of the licensee’s brand. The trend affects not only the adult-skewing collectible portion of the market, but also […]
Pop Stars
With their bright colors and pop-culture references, painters identified as pop artists, from Roy Lichtenstein to Damien Hirst, have been attractive as licensing and collaboration partners almost since they first came on the scene in the 1950s. The past year is no exception as pop artists, both current and classic, have been expanding their licensing […]