Now that school’s out for the summer, home goods and other retailers are starting to debut their back-to-college collaborations in anticipation of the 2024-2025 academic year. Three such partnerships were announced in June: At Home launched its new home décor range with lifestyle expert and designer Joy Cho and her Oh Joy! brand in July […]
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Celebrities Crave QSR Tie-Ins
For quick-service restaurants, the past six months have represented somewhat of a golden age of celebrity tie-ins, as more and more athletes, musicians, influencers, and gamers have entered into promotional partnerships with fast food restaurants. Each initiative is unique, with some skewing toward the endorsement end of the spectrum, some being meal-centric, and others highlighting […]