Musicians have been increasingly turning to gyms and fitness companies for commercial partnerships. These initiatives are often mainly promotional in nature, but they tend to have a merchandise component of some sort as well. While musicians have been involved with athleisure collections in the past—think Beyoncé with Adidas or Carrie Underwood with Dick’s, now both […]
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Life of Luxury
The marriage of luxury brands and K-pop stars continues, as global luxury labels strive to solidify their strength in the important Asian market, as well as take advantage of the stars’ worldwide popularity. For the most part, the relationships are pure brand ambassadorships, with the singers posting on social media to their vast followings, appearing […]