The concept of “artist series,” consisting of in-and-out collections featuring the imagery of a variety of artists, has been with us for decades. But the strategy is certainly experiencing a surge in recent years. Apparel, accessories, and footwear are the most frequent sectors where artist series take place; however, marketers in a growing number of […]
Tag Archives | Jewel Branding and Licensing
Culture Club
A number of cultural institutions—the bulk of which have traditionally handled their licensing and product development activities (if any) internally—have signed licensing agents in the past year, with most of the announcements coming since the beginning of the COVID era: The Metropolitan Museum of Art launched a global licensing program, announced in July, with Beanstalk […]
Garden Products In Bloom
Botanical and public display gardens have long had licensing programs in place. Some have been actively extending their brands and imagery for at least two to three decades, and in many cases their merchandise efforts have been on the rise in recent years. Their brands are well-positioned in the current landscape, given consumers’ growing interest […]
North Stars
Nordic design always plays an important role in the global lifestyle landscape. Like all evergreen design themes, however, the trend waxes and wanes over time. At the moment, Nordic design and lifestyle properties—especially those hailing from Finland—certainly seem to be on the upswing, especially when it comes to licensing and collaboration: Marimekko has been putting […]
First Signs of Fall
The introduction of pumpkin spice-influenced products in restaurant chains, consumer packaged goods, and pop culture—a signal that summer is turning to autumn—begins earlier every year, with sightings as soon as mid-August. Naturally, licensed products and collaborations are in the mix. Some of the strategies for pumpkin spice-related initiatives include: Focusing on flavor. McDonald’s and Kraft […]