Candy brands have long been participants in fashion collaborations, but they seem to be experiencing a particularly active period in this space these days. Designs tend to go all-in on prominently featuring the shapes, colors, mascots, and packaging associated with the IP, and the focus is largely—but not entirely—on accessories categories, in part because consumers […]
Tag Archives | Jelly Belly
Protein Powders To Satisfy A Sweet Tooth
Marketers of protein powders have been expanding their flavor assortments, especially on the sweet side of the spectrum, with SKUs such as chocolate lava cake, cookies and cream, blueberry cobbler, and banana nut bread proliferating in response to consumer demand. Small wonder that licensed brands connected to candy, cereal, cookies, donuts, soft drinks, and similar […]
Sweet Spot
Chocolate candy brands such as Hershey, M&Ms, and Godiva are known for their extensions (through licensing or ingredient sales) into compatible food categories such as coffee, ice cream, liqueurs, and the like. Meanwhile, candy-based properties outside the chocolate segment also have licensing programs that include complementary foods. In fact, the non-chocolate candy sector has been […]
Sugar and Spice
Many licensors and licensees involved in the food and beverage category are trying to find ways to meet consumers’ stated desires for healthier foods. They also want to comply with industry and government initiatives that move them in a healthier direction, particularly when it comes to children. That said, if food-to-food licensing deals announced over […]
A Second Helping of Food-to-Food Licensing
When we last looked into the food-to-food licensing arena about three months ago, we outlined the large number of new deals involving food and restaurant brands that had come to fruition in the grocery industry in the previous year and a half. And we noted that, despite the crowded landscape, licensing still represents a tiny […]
Gold Rush
The jewelry category has been a particularly active one in recent months, with a diverse roster of licensors signing deals for necklaces, bracelets, rings, and other fashion and fine baubles. In the fashion/costume sector, examples in the past half year alone have included models (Kim Alexis with Royal Items), candy brands (Jelly Belly with O […]