Crocs announced a long-term license with the National Football League this week, marking the first time the league has partnered with the footwear brand. Branded shoes and Jibbitz charms for 14 teams will launch first, followed by products for the other 18 teams; other categories such as bags will roll out later. This is just […]
Tag Archives | Jean-Paul Gaultier
Welcome to the Dollhouse
Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships. Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]
Soccer Vision Off the Pitch
At least three global soccer/football players have signed deals this year, two of them announced just this month, with makers of premium or luxury sunglasses, eyeglasses, and optical frames. This continues a tradition over the past decade or so where one or two current or past soccer stars, most commonly hailing from Europe and/or playing […]