A handful of dollar stores and their international equivalents are using licensing and collaborations to stand out in an increasingly crowded market in which they face growing competition from a variety of different types of low-cost retailers. Many of these chains have raised their prices above the $1 mark, or similar milestones, which puts them […]
Tag Archives | Jane Asher
Piece of Cake
By Karen Raugust on June 1, 2020 in Celebrity, Food/Beverage, House and home, International, Licensing
U.K.-based celebrity chefs, cooking show presenters, and especially bakers have been at the center of a number of licensing, collaboration, and representation deals, and/or new products or promotions, over the past few weeks: Jane Devonshire, a past MasterChef winner who is known for her gluten-free cooking and cookbooks, retained Start Licensing as her agent for […]
Meal Kits: Reprieve or Turnaround?
Meal kits represent one consumer product segment that has benefitted from the stay-at-home orders in place during the last two months in the U.S. (and longer in some other regions) to stop the spread of COVID-19. Research has shown that this sector appeals to consumers, especially younger adults, at least in theory. Prior to the […]