There was a time not long ago when it was rare to see licensing or collaboration agreements featuring celebrities aged 50-plus. When they have occurred, they have typically been geared toward consumers in the same age cohort. But things are changing. Recent partnerships have involved older celebrities who have become popular with young adult fans […]
Tag Archives | Iris Apfel
Seeing Eye to Eye
Eyewear remains relatively unimpacted by the pandemic when it comes to the pace of deal making. (Industry players say sales declined dramatically at the beginning of the crisis before rebounding to pre-pandemic or better levels in the fall of last year, according to a report in WWD.) Several key fashion, footwear, and luxury labels have […]
Fifty-Plus Fashion
Women aged 50 and over have long been an untapped market segment for licensing programs. But a growing number of direct-to-retail initiatives with etailers, retailers, and home shopping networks have focused on this demographic over the past few years, all involving celebrities who are in that age group themselves: Most recently, Jane Fonda paired with […]
Connected Clothing
At recent electronics and fashion trade shows such as the Consumer Electronics Show, Fashion Tech Berlin, and the Decoded Fashion Summit, smart clothing made its mark. Fabric featuring interwoven conductive wires or embedded nanotechnology allows jackets, intimates, or t–shirts to accommodate basic phone- or Internet-based communication and information access. It enables clothing to measure biometrics […]