Last week it was announced that Dwayne “The Rock” Johnson was launching a skincare brand, adding his name to the fast-growing list of skincare lines tied to male actors, musicians, and other celebrities known for their accomplishments outside the beauty and wellness industry. The landscape is varied. Most of the celeb-connected lines, which range from […]
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It’s All Relative
Celebrities are increasingly getting their family members involved in their product collaborations, in part as a way to broaden their demographic appeal and/or establish authenticity with demographic groups beyond their core fan base: Established jewelry designer and occasional Shark Tank cast member Kendra Scott partnered with her three sons for her first men’s and gender-neutral […]
Male Celebrities Prioritize Skin Care
The men’s and gender-neutral sectors of the beauty industry have both been growing fast over the past decade, especially since 2019, with the expansion expected to continue and even intensify in the foreseeable future. In addition, since at least 2020, the industry has been focused on increasing diversity and inclusion in both product offerings and […]