Padel is following in the footsteps of pickleball as a fast-rising racket sport that is starting to make a mark in the licensing business. Originating in Spain, padel — which combines elements of tennis, squash, racketball, and tennis — counts 35 million players around the world as of the end of 2025, according to the […]
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20/20 Vision for Licensed Eyewear
In some industries, licenses come and go, depending on property and product trends at any given time. An exception is the eyewear industry, especially the luxury component, where licensing is a consistent staple. Most deals are global and long-lasting, and contract renewals are in the news as much or more than new agreements. Here’s a […]
Full Speed Ahead for Motorsports Teams
Auto racing has been a notable inspiration in the fashion industry for the last two and a half years, with experts crediting the launch of Ferrari’s first full fashion collection in June 2021 with jumpstarting the current popularity of the look. The trend has also been driven by the fact that sports influences in general, […]
Designers On the Scent of New Licensees
The world of fragrances tied to fashion and lifestyle labels has been somewhat turbulent in the past 24 months, with a lot of changes in licensing partnerships and in licensees’ strategies for their designer portfolios. Some of the notable developments include: Fashion sport brand Lacoste signed Inter Parfums to a 15-year global agreement that begins […]
More Merch for Furry Family Members
Based on the continuous stream of new deals announced over the past several years, the pet industry would appear to be bursting at the seams with licensed products. But there always seems to be room for more properties in this category, driven by a vast landscape of consumer pet owners who are willing to spend […]
Scrumptious Style
Ecologically sound licensed products have been gaining traction over the last two years or so as the cost has come down and consumer demand has gone up. This is particularly true in the apparel, accessories, and footwear industries, where many initiatives have involved using recycled materials such as plastic or rubber, creating products that are […]
Multitasking Is In Fashion
Fashion licensing has many singular qualities compared to sports, character, corporate trademark, art, and other segments of the business. One of the most unusual is the propensity for designers to maintain and license under their own names while simultaneously overseeing fashion labels tied to other designers. While the relationships tend to come and go, some […]