Licensed crochet patterns and kits, particularly of small, amigurumi-style stuffed creatures, are experiencing a high in 2025, with many new deals building on the steady growth of the craft, and licensing’s role in it, since the early 2000s. Easily available patterns on the Internet, the rise of crocheting influencers, and sales of finished products by […]
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Strange Bedfellows No More
Toy companies are increasingly working with their direct competitors to refresh, extend, or strengthen their own brands. This would have been almost inconceivable in the past and shows how much the toy industry has changed over the past decade or more as players in this sector face numerous challenges: competition from video games, social media, […]
Enchanting Activity Kits
By Karen Raugust on October 26, 2023 in Design and content themes, Educational products, Licensing, Toys/Games
The worlds of magic and licensing are increasingly intersecting within the toy industry, as manufacturers of magic-themed activity kits—often with an educational slant—are matching this perennially popular category with a variety of properties, mostly connected to magic or science: Abacus Brands, a maker of educational virtual-reality activity kits, recently added the Penn & Teller license, […]