Earlier this year, two licensors reworked their deals with important licensees, granting them perpetual licenses within their categories. This is a relatively uncommon deal structure where a significant upfront payment, typically in lieu of an ongoing royalty, gives the licensee ownership of their category indefinitely, with the IP owner retaining rights to the underlying brand. […]
Tag Archives | Helen of Troy
Fresh Air
The outdoors sector was one of the beneficiaries of the pandemic—at least in terms of financial performance—as consumers returned to favorite pastimes and tried new ones, and as the great outdoors was particularly appealing as a safe and isolated, but still enjoyable, space. It would not be a surprise to see outdoors specialists’ financial results […]
The Doctor Is In
In February of this year, Eastman Kodak licensed Dealmed, a medical supply manufacturer and distributor, for a line of Kodak-branded infrared thermometers. The products, which allow for accurate, non-contact temperature readings, are available in the U.S. and South American markets. Thermometers are likely to remain in demand post-pandemic. Not only are they perennially necessary for […]
Beauty Competition
The beauty segment has been one of the most active for inbound licensing and especially collaboration deals over the past several years, with the pace picking up during the pandemic. The category is seen as a prime opportunity for celebrities, classic characters, films and TV series, museums, corporate brands, and IP from virtually every other […]