The licensing landscape surrounding NFT images is highly fragmented. That is because, in the most popular NFT projects, owners of each unique image typically retain the right to commercialize that image and its derivative works (e.g., slightly manipulated versions for use in merchandise). Many of the licensors do not know how to go about licensing […]
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Singers Take a Chance On Slots
Licensors of all sorts continue to try their luck in the slots category, with musicians being a particularly vibrant property type in this arena. Musical acts typically enter the category in one (or more) of the following ways: Branded games for casinos. Madonna and her agent Epic Rights licensed Aristocrat for a line of casino […]
Feeling Fit
The world of licensed products tied to fitness experts is set to expand, with a number of these celebrities recently retaining licensing agents. Just in the last month, for example: Joe Wicks, creator of The Shift, Shape, and Sustain Plan, signed Global Merchandising Services to extend his name and The Body Coach brand into sporting […]