A growing — albeit still relatively small — sector within the Halloween costume industry consists of licensed garments based on food, beverage, and restaurant brands. These products allow kids and adults to trick-or-treat or attend holiday parties, this weekend and throughout the scary season, dressed as their favorite snack item, its package, or its brand […]
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Costume Change
The costume industry is in the midst of transitioning from a historical focus on kids and Halloween to more of a year-round, all-encompassing, and all-ages business. This change is occurring due in part to an increase in adults going all-out to celebrate Halloween and to the rise of massive fandoms tied to pop-culture properties, many […]