Owners of character-based properties for children have recently been investing in the creation of robust YouTube channels that support their properties with new content and reach their young consumers in a place where they spend significant time. Examples of licensors that have recently launched, relaunched, or expanded YouTube channels or multi-channel platforms based on their […]
Tag Archives | Fred Rogers Productions
Characters Clean Up in Personal Care Category
Skincare, haircare, bodycare, and other personal care products have been an active category for licensing in recent years, across a wide variety of property types. One subsegment that has been a hot spot in the past 12 months is personal care items tied to children’s entertainment and character properties, mostly of the classic or nostalgic […]
On-Screen Representation
Children’s entertainment properties, particularly television series, are increasingly including characters with visible disabilities—that is, they use wheelchairs, leg braces, or crutches—as part of the main friend group portrayed on screen. They are shown living their everyday lives and participating fully in the group’s activities, modeling inclusion and normalizing disabilities for young viewers. Some examples: MixMups […]
Potty Time
By Karen Raugust on June 25, 2020 in Character/Entertainment, Demographic groups, Design and content themes, Licensing
Among the new Daniel Tiger products announced earlier this month by Fred Rogers Productions and 9 Story Brands was a 3-in-1 potty-training aid from Fisher-Price. The product is a potty chair featuring a removable seat that fits on a full-sized toilet and a fold-down lid that becomes a step stool, along with activated sound effects […]