This summer has brought an abundance of news on the streaming front, with implications for owners of entertainment, sports, celebrity, and other property types looking for ways to get their IPs in front of TV viewers: Revenue growth. Several leading entertainment companies called out the revenue increases for their streaming businesses in their recent financial […]
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It’s Anyone’s Game
TV competition shows are a growing area of interest for brand extension, particularly for properties from the worlds of board games, interactive gaming, and character/entertainment. Some of the IPs, gaming-based and otherwise, that are lending their names to current and upcoming reality competition shows include: Harry Potter. A four-part quiz show, Harry Potter: Hogwarts Tournament […]
In the Background
Since the coronavirus lockdown began, usage of video chat and teleconferencing apps has grown significantly as employees and consumers around the world utilize them to participate in virtual meetings, cocktail parties, trivia contests, and Easter and Passover celebrations. Zoom in particular has hit the mainstream in a big way, reporting a 151% increase in daily […]
Exploring the Universe
As always, properties with roots in comic books and videogames commanded a lot of floor space and interest at last week’s Licensing International Expo. These types of IP are characterized by deep and rich worlds that can often serve as a shared backdrop for a variety of mostly separate properties, offering opportunities for characters to […]