There was a period in the mid-2010s when many fashion and consumer electronics industry watchers thought smart glasses, especially paired with designer or other licenses to give them a stylish slant, would represent a growth category. But while some deals were done—Diane Von Furstenberg with Google Glass in 2014, for example—neither the category nor licensing […]
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Kings of the Road
Licensing has had a presence in the RV and camper industry for decades, with new deals announced relatively infrequently, but consistently, over the years. Brands involved have tended to be those with a very close fit to the category, mainly outdoors- and vehicle-related properties, with some lifestyle examples thrown in as well. In the last […]
In Fashion At Home
Well-established fashion designers often eventually enter the home goods space, but it can be a challenging business for them, whether they extend their labels through licensing or some other business model. As a result, expansions of this type tend to be cyclical. Currently the technique seems to be on the upswing, if the number of […]
Data Protection
With today’s ever-present worries about credit card fraud and identity theft comes a relatively new product category: Protective RFID-blocking wallets, bags, and contactless protector cards. These items are positioned as creating a barrier against RFID skimming, which is when criminals steal information from the increasing number of credit cards, drivers’ licenses, passports, and so on […]