Over the past couple of years, mushrooms have been at the center of a growing list of collaborations focused on sustainable accessories and footwear, functional drinks, and plant-based proteins, as well as gaining popularity as a design element. Psychedelic mushroom-based products containing psilocybin or other hallucinogenic compounds have been at the center of collaborations as […]
Tag Archives | Derek Jeter
Between the Lines
At least a half-dozen current and former athletes have published children’s books since the beginning of the year. Their work includes fiction and nonfiction for readers as young as age 4 and as old as young teenagers: • Just this week, former NBA player Kobe Bryant published Legacy and the Queen, a tennis-themed young adult […]
More Than Memoirs
Bookstore and book department shelves have long been filled with celebrity-penned memoirs, humor titles, cookbooks, picture books, and lifestyle tomes. A more recent development, however, is for celebrities to launch entire publishing imprints tied to their names or lifestyle brands. The imprints serve as a trade name or umbrella for not only the celebrity’s own […]
Boxers or Briefs
Male athletes from a variety of sports have expanded their personal brands into the high-end underwear category. Athletes’ signature lines are attractive for companies in this sector, since they add credibility through their endorsement of the product’s performance characteristics or comfort, especially during active situations. And athletes’ toned bodies are good imagery for underwear advertising, […]
Athletes Helping Athletes
Professional athletes have been taking more control of their consumer products and other commercial ventures over the past several years. They are increasingly stepping outside the bounds of their players’ associations to extend their own brands, and they are playing a more central role in designing, managing, and financing their products and promotions, often in […]