Tag Archives | Defy

Help for Aches and Pains

Sports-related licensing deals and other ventures involving athletes and licensed sports IP are starting to proliferate in the emerging CBD category. Although each agreement is unique, any resulting products are apt to focus on addressing specific aches, pains, and injuries caused by sports or an active lifestyle. Some recent examples: • Former NFL Patriot Rob […]

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A Prescription for Pot

When it comes to exploring new licensing and branding opportunities in cannabis and CBD, celebrities have been at the forefront. Personalities from Snoop Dogg to Gwyneth Paltrow and her Goop brand have been entering this sector by forging licensing or other types of deals for CBD-infused products or cannabis strains, by launching or investing in […]

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The ABCs of CBD

The licensing community’s interest in cannabis remains strong, but the emphasis of late has moved from products containing tetrahydrocannabinol (THC) to items containing cannabidiol (CBD). Both offer many of the same benefits, according to proponents, such as their ability to alleviate anxiety, ease pain, and reduce seizures. The primary difference is that THC, the main […]

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