Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]
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Viva el Maquillaje
Latina singers have been in high demand for makeup collaborations of late, with at least three deals signed this year after several introductions in 2018 and 2019. These celebrities have an advantage in that they tend to attract a mainstream audience that includes ethnically and racially diverse consumers, something that increasingly appeals to cosmetics marketers […]
Pretty as a Picture
The love affair between (mostly) classic characters and adult-focused cosmetics, lip care, and nail care products continues to intensify. More properties and more marketers—often of the niche variety—are entering into relationships to produce limited-edition beauty collections. Some recent pairings: • The latest collaboration for Hello Kitty, licensed by Sanrio, is The Crème Shop’s October 2018 […]