Marketers of coffee creamers — including traditional, cold foam, and vegan offerings — have dramatically expanded their licensing and collaboration activities over the past five years or so. The trend began with food and beverage brands bringing their flavor profiles into the category. Collaborations with TV and other entertainment properties followed, resulting in products that […]
Tag Archives | Coffee Mate
The Dirt on Dirty Soda Collaborations
The current popularity of dirty sodas has given rise to a handful of collaborations in the last year or so, many involving fast food chains. Dirty sodas are soft drinks with the addition of flavored syrups or fruit juice; a splash of half-and-half, cream, or creamer; and sometimes garnishes such as fruit or candy. They […]
Sticking with Cinnamon
Cinnamon is a flavor profile that is always top of mind, but it just seems to be getting stronger and stronger as the focus of flavor-based food-to-food collaborations. The spice is perennially popular with a wide swath of consumers, it is very versatile, it is relevant both during holidays and for everyday use, and it […]
Tempting Treats
Cereal marketers’ increasing tendency to extend their brands into other food categories was noted here more than two years ago, but the trend has continued to intensify since then. Sales of these licensors’ core cereal product spiked during the early pandemic, but have since leveled off, due to a number of factors. They range from […]