Eyewear remains relatively unimpacted by the pandemic when it comes to the pace of deal making. (Industry players say sales declined dramatically at the beginning of the crisis before rebounding to pre-pandemic or better levels in the fall of last year, according to a report in WWD.) Several key fashion, footwear, and luxury labels have […]
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Celebrating the Year of the Pig
By Karen Raugust on February 4, 2019 in Demographic groups, Design and content themes, Holiday, Licensing
Tomorrow (February 5, 2019) is Chinese New Year, marking the start of the Year of the Pig on the Chinese lunar calendar. Global marketers in recent years have increasingly been embracing Chinese New Year in their January and February messaging and product releases, and that includes property owners involved in licensing and collaborations. The most […]