A popular feature of food-branded fashion drops over the past 18 months has been the integration of one or more fun-and-functional “snack pockets,” sized to fit whatever sweet or savory treat is at the center of the collaboration: In July of this year, Cheez-It paired with stylist Brittany Hampton and WNBA player Rickea Jackson for […]
Tag Archives | Cheez-It
Tunnel-Fit Tie-Ins
The intersection of pro sports and the fashion industry has been strengthening for many years. One aspect of this trend that has been gaining more attention of late is the athletes’ “tunnel fits,” or pre-game outfits. Sports stars are intentional about these pre-game looks, photographers snap the players’ trend-forward outfits as they pass through the […]
Fresh Produce Tie-Ins Bear Fruit
Marriages of licensed characters and fresh produce have come up regularly over the years, but the sector has been as active this year as any time in recent memory. The deals have taken a variety of forms, from branded packaging to promotional initiatives, and have involved a number of different types of partners, from restaurants […]