The hosts of several of the leading late-night talk shows in the U.S. have been moonlighting in other areas of the content business. They are becoming involved in side projects, sometimes spin-offs of their main gig and sometimes ventures entirely unrelated to their primary series. These initiatives occasionally lend themselves to licensed products. For example: […]
Tag Archives | CBS Consumer Products
Continuing Education
Alliances between owners of licensed properties and providers of educational curriculum can take many forms. They involve a diverse roster of property types and can target the whole spectrum of age groups, as these recent deals attest: Sesame Workshop licensed McGraw-Hill Education to use its Sesame Street characters in a free version of MHE’s Wonders […]
The Sound of Music
Symphony performances, accompanied by filmed entertainment, represent one area of experiential licensing that has been hitting a high note for the past few years, especially but not exclusively among entertainment properties: Most recently, National Geographic partnered with Jason Michael Paul Entertainment for “National Geographic: Symphony for Our World,” which features a live performance of a […]
Ni Hao, China
A number of Western character/entertainment licensors operating global businesses have forged deals to strengthen their relationships with Chinese companies in the past six months. Some are bringing their own IP into China, while others are helping Chinese properties expand locally and globally. The initiatives take many forms: Signing consumer products licensees and licensing agents. CBS […]