Tag Archives | Cat Cora

Walking in Chefs’ Shoes

Chefs who enter the licensing business typically focus on items closely related to their vocation, such as kitchen gadgets, cook- and bakeware, tableware, and sometimes foods. A category that seems to be outside the scope of traditional chef-based licensing but has been growing rapidly over the past five years: sneakers. While at first glance there […]

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A Tasting Menu of Chef-Related Deals

The landscape for chef-based licensed products is among the most crowded of all celebrity-licensing segments. A wealth of chefs who have gained fame through restaurants, cookbooks, instructional TV cooking shows, and competitive cooking reality series have extended their brands, and others are entering the fray. This segment can be challenging. New licensors are trying to […]

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