A raft of fashion brands were acquired by one of the major licensing-forward brand management companies in 2024, and the trend already seems to be continuing into 2025. The sheer number of such purchases is an indicator of the power of this long-important business model to rescue and right the operations of struggling fashion brands […]
Tag Archives | Bluestar Alliance
Clothing Confections
By Karen Raugust on October 31, 2024 in Accessories, Corporate brands, Fashion, Food/Beverage, Licensing
Candy brands have long been participants in fashion collaborations, but they seem to be experiencing a particularly active period in this space these days. Designs tend to go all-in on prominently featuring the shapes, colors, mascots, and packaging associated with the IP, and the focus is largely—but not entirely—on accessories categories, in part because consumers […]
Vision Quest
In these days of collaborations, limited editions, and other in-and-out programs, it is sometimes easy to forget that long-term, traditional licensing deals are still going strong, especially in certain sectors. A case-in-point: eyewear. Collaborations and limited programs exist in this category as well, of course. But properties such as fashion, lifestyle, and luxury brands, among […]
Bankrolling Brand Extension
At the end of last month, Iconix Brand Group reported that it was selling The Sharper Image to ThreeSixty Group. The announcement offers a good opportunity to take a look at the recent activities of the major investment companies that have become such a strong presence in licensing, especially in the fashion, luxury, corporate brand, […]