Celebrities have been making appearances, in cartoon form, across key storytelling and communications platforms. The initiatives are mostly for children, but there is sometimes appeal for adults as well, depending on the project. They involve a variety of media configurations: Animated TV shows and films. In June, Ellen DeGeneres’ Ellen Digital Ventures and Warner Bros. […]
Tag Archives | Bear Grylls
Exploring The Unknown
Celebrity adventurers have recently been looking to extend their brand equities—built on qualities such as curiosity and exploration, survival, overcoming challenges, protecting the environment, toughness, and never giving up—by entering the world of merchandise: Ed Stafford retained Brandgenuity as his licensing agent in October 2018, with plans for survival gear, outdoor apparel, knives and multipurpose […]
The Best Medicine
A number of deals came to light in October that underscore the licensing community’s continued focus on health and wellness. The announcements involve healthy-living initiatives both traditional and non-traditional: Buzzfeed partnered with Macy’s for an exclusive line of 100 millennial-targeted home goods that promote well-being, tied to its Goodful health and wellness brand. Among the […]