Pro sports leagues from around the world, along with their players associations, have been among the most active property types to date in the world of NFTs. And many tend to think big, signing long-term deals for marketplaces rather than focusing on individual collections of NFTs, although they do that too. This year, and especially […]
Tag Archives | Australian Football League
Anniversaries in Australia: A Study in Localization
For a global licensing program, the goal is always to find a balance between maintaining a consistent brand image that crosses borders and satisfying tastes in individual territories through localization. Several recent anniversary programs tailored to the Australian market, all based on global character/entertainment properties, illustrate: This year, several local licensees are honoring the 80th […]