Licensed foods have become an everyday sight in supermarket aisles around the world. A number of deals announced in the past 12 months show the growing importance of supermarkets as partners for exclusive licensed collaborations in non-foods categories as well, especially home goods, gift/stationery, and décor: Aldi paired with Disney last month to introduce a […]
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Digital Cooking Brands Turn Up the Heat
Digital-native cooking brands have been expanding their licensing activities in the last year. The properties tend to appeal to a young-adult demographic that needs accessible information and inspiration to prepare healthy and good-tasting meals. They have large and active fan bases across YouTube, Instagram, and other social channels, as well as on their own websites […]