Like property owners from across the spectrum of licensing, many musicians have lent their names or other IP to COVID-related merchandise. In some cases, their products have involved creative twists on their music or look. Key categories include: Hand sanitizer. Wu Tang Clan introduced “Protect Ya Hands” hand sanitizer—a riff on their song “Protect Ya […]
Tag Archives | Ariana Grande
Lessons from Celebrity Beauty Launches
In the past two weeks, a handful of musicians, actresses, and influencers have announced new ventures in the beauty arena. Taken together, they represent a microcosm of many of the trends currently rising to the top in celebrity health and beauty. Tightly focused launches. Singer, model, and actress Zoë Kravitz revealed her lipstick collection for […]
Scent of a (Famous) Woman
Much has been written about the decline of celebrity fragrances over the past few years. But there are exceptions to the rule, and a number of high-profile personalities have recently expanded their licensed scent programs: Ariana Grande is releasing “Cloud,” the newest in her line of fragrances with Luxe Brands. She introduced her first perfume […]