Tag Archives | American Red Cross

Looking Beyond Face Coverings

Properties of all types have gotten into the face covering game in a big way since just after the start of the pandemic, with cloth masks, gaiters, balaclavas, and other protective facewear quickly becoming a standard category for licensing. Meanwhile, the pandemic has also given rise to other new opportunities related to avoiding the COVID-19 […]

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New and Different

The quest for a good fit between product and property—one of the most important criteria behind a successful licensing deal—can lead some licensors into untapped areas: Eclipse glasses. In time for this summer’s total solar eclipse, American Paper Optics, a maker of 3D glasses, partnered with Bill Nye the Science Guy for a limited-edition line […]

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