A number of museums have recently worked with licensees or collaborators on products that feature a work of art’s color palette as the core design element. This is in contrast to incorporating a full representation of the original work or a pattern or element inspired by it, which is the traditional route taken by most […]
Tag Archives | Allbirds
Scrumptious Style
Ecologically sound licensed products have been gaining traction over the last two years or so as the cost has come down and consumer demand has gone up. This is particularly true in the apparel, accessories, and footwear industries, where many initiatives have involved using recycled materials such as plastic or rubber, creating products that are […]
Corporate Culture
During and after the global recession that began in 2007, the trend in corporate licensing was for branded products to serve as key complements to the core business—true brand extension—rather than falling under the heading of awareness-generation. But the pendulum definitely seems to be swinging back these days, as marketers create merchandise that is primarily […]