Practical household products and tools may not be the most exciting or highest-profile area of licensing, but they are at the center of a burst of brand-extension interest of late. Some of the areas of focus include: Vacuums and floor care. Bissell retained agency IMC to expand its brand into home goods, DIY products, and […]
Archive | House and home
Clean Sweep
Licensing deals focusing on household cleaning are on the rise, with recent examples taking several forms: Celebrity-branded cleaning products. Interior designer and TV personality Jennifer Adams and Fizzion developed a Whole House Cleaning Solution that encompasses a range of home cleaning products. Meanwhile, Martha Stewart and Hain Celestial launched Martha Stewart Clean, a line of […]