Archive | Consumer electronics

Flying High

Sales of drones in the U.S. more than doubled in 2016, according to the NPD Group, with sales of higher-end products (retailing for $300 and up) growing the fastest in terms of dollar revenue and consumer-level models (priced from $50 to $100) seeing unit sales spike during the holiday season. The latter accounted for 42% […]

Continue Reading

Checking the Time

The fashion watch category has been experiencing some significant challenges, thanks in large part to the fact that smartphones have replaced wristwatches as many consumers’ primary tool for keeping track of time. In one illustration of the issues facing the industry, exports of watches from Switzerland—the source of many higher-end, fashion-driven watches—declined 10% in February […]

Continue Reading

Connected Clothing

At recent electronics and fashion trade shows such as the Consumer Electronics Show, Fashion Tech Berlin, and the Decoded Fashion Summit, smart clothing made its mark. Fabric featuring interwoven conductive wires or embedded nanotechnology allows jackets, intimates, or t–shirts to accommodate basic phone- or Internet-based communication and information access. It enables clothing to measure biometrics […]

Continue Reading

A Call for Licensed Handsets

Are mobile handsets the next consumer electronics sector to be headed away from manufacturing and toward a licensing model? Last September, shortly after discontinuing its own manufacturing operations to focus on software development, Blackberry licensed its brand to BB Merah Putih, which is sourcing, distributing, and marketing Blackberry devices in Indonesia, the brand’s strongest market. […]

Continue Reading

An Ear for Music

Key players in the headphone industry have been experiencing some upheaval in the past few months, thanks to bankruptcies, mergers, and lawsuits: SMS Audio, rapper 50 Cent’s company, filed for bankruptcy in April and shut down in August. Its licensed and signature products included gear for Reebok; Disney, Marvel, and Star Wars; and 50 Cent. […]

Continue Reading

Staying Cool

Licensing deals in the refrigerator category have been relatively rare, primarily limited to appliance and electronics brand extensions—which, while few in number, can generate significant sales—as well as occasional novelties. Whirlpool would be an example of the former, with its licensed collection of compact refrigerators, and Hello Kitty of the latter, with its Sakar-produced line […]

Continue Reading

The Changing Landscape of Smartwatch Licensing

Licensing in the smartwatch and wearables sector is starting to evolve. In this segment’s early days, licensors typically have forged focused deals with consumer electronics or watch companies that specifically authorize the development and production of a line of smartwatches and/or other wearables. This tactic continues today. But announcements from this year’s Baselworld, a trade […]

Continue Reading