A number of artists recently have raised their profiles by participating in promotions that support consumer products and entertainment ventures. For marketers—which have initiated most of these partnerships—bringing in an outside artist or artists is an opportunity to give fans a fresh perspective on their brand or property and generate buzz in the media. For […]
Archive | Art
Feeling Good About Emojis
Not surprisingly, the emojis and emoticons that are so ubiquitous in social media, texting, and email are making their way into the physical world as a theme for a variety of consumer products. In the toy industry, Jakks introduced Emoji Bears, a line of plush bears that allow children to express their emotions by placing […]
Day of the Dead Lives As A Licensing Theme
A handful of properties featuring imagery associated with Dia de los Muertos (Day of the Dead), most with roots in the worlds of entertainment or art, have launched limited licensing programs. Properties such as the animated series Muertoons, created by actor Wilmer Valderrama and his WV Enterprises, focus mostly on the U.S. Hispanic consumer segment. […]
Artful Interpretations of Comics and Cartoons
Licensors of classic comic strips and cartoons are partnering with contemporary artists to offer fresh graphics and a publicity hook. Three examples from the past year include: DC Thomson Consumer Products creating two new style guides for The Beano and Dennis the Menace, one with British designer Wayne Hemingway and the other with artist Jon […]