As more fans of pop-culture characters spend time creating sophisticated costumes to wear at conventions, fan fests, Halloween parties, or other get-togethers with like-minded friends, haircare brands have increasingly targeted cosplayers, professional and amateur, as a niche but loyal market for products such as hair paste and semi-permanent hair coloring. Licensing is increasingly coming into […]
Tag Archives | Yu-Gi-Oh!
Entertainment Studios Strategize Over TCGs
Classic trading card games (TCGs), especially the “Big 3” of Magic: The Gathering (MTG), Pokémon, and Yu-Gi-Oh!—all introduced in the 1990s—are going strong. They continue to rank at the top of the TCG sales charts, are expanding into new media and licensed product categories, and are making cameos in productions not connected to their brands, […]