Premium-priced, high-tech, fashion-forward drinkware aimed primarily at an adult consumer base interested in fitness and sustainability has been trending for close to a decade, with individual brands taking turns hitting it big on Tiktok and attracting crowds for new releases at retail. Most of the leading players have relied heavily on collaborations as a strategy […]
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Keeping Cool
Last week the news came out that Lifetime Brands would be launching a licensed home goods program based on its BUILT brand of insulated lunch bags, soft coolers, hydration bottles and tumblers, food storage products, and travel accessories, with agency The Brand Liaison assisting it in that effort. Target categories include kitchen textiles, outdoor and […]