Ye, the musician, designer, and entrepreneur formerly known as Kanye West, is demonstrating the risks for marketers involved with celebrity licensing, as many of his licensing deals and collaborative ventures have fallen apart in the last two weeks in the wake of his antisemitic comments: Adidas was the latest partner to sever ties, ending its […]
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Celebrities As Licensees
Celebrities are well known to be active property owners, extending their personal and brand names in a variety of ways. One of those is to launch their own companies to market their products, in lieu of signing licensees, which gives them more control over their signature or branded merchandise. And, as they become product marketers […]
Celebrities Try On Compression Gear
High-performance compression apparel is a relatively narrow, but increasingly mainstream, slice of the health and wellness space that has been the focus of a handful of collaborations and endorsement deals involving athletes and other celebrities over the past eight years. Compression garments made from a variety of materials—including many infused with copper—are purported to help […]