Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]
Tag Archives | Xbox
Take a Seat
Gaming chairs represent one niche of the interactive-gaming peripherals and accessories segment that has seen strong interest from the licensing community. Billed as enhancing performance as well as comfort during game play, game chairs were first associated with esports-, gaming-, and gaming influencer-related IP, which still comprise the core of the market. But licensing activity […]
Good Grooming
A handful of licensors in the past three months have announced deals for a single functional grooming product or targeted collection. The somewhat unexpected pairings, involving properties ranging from designers to celebrities to gaming brands, have generated significant media coverage and social media discussion, some of it tongue-in-cheek and much of it positive: In June, […]