The last few months have brought news about the signing of several multi-faceted, multi-year toy deals, both in the U.S. and globally, many involving well-established properties: Spin Master joined the Wizarding World through a deal with Warner Bros. Consumer Products, with plans to produce playthings tied to the Harry Potter and Fantastic Beasts franchises. Merchandise […]
Tag Archives | Wizarding World
In Tune with the Times
By Karen Raugust on July 26, 2018 in Character/Entertainment, Demographic groups, Design and content themes, Licensing
The “girl power” trend in children’s media and entertainment has been ongoing for several years, but it continues to intensify and diversify, perhaps assisted by the #MeToo and #TimesUp movements. Some of the recent permutations include: Female superheroes assuming leading roles in film and TV. Some examples are original, including TV animation such as Nickelodeon’s […]