A number of brand-extension licenses in the consumer appliance sector have been forged or changed hands in the last year and a half, in different parts of the world: This month, Kenmore & Brands licensed Curtis International to manufacture, distribute, and market Kenmore-branded refrigerators, small kitchen appliances, commercial appliances, and other appliance categories in North […]
Tag Archives | Whirlpool
DIY Beer-Brewing
At the end of May, Whirlpool’s W Labs division introduced a home beer fermentor and dispenser system through a crowdfunding campaign on Indiegogo. The same day, SodaStream announced the launch of its Beer Bar, which allows users to create beer at home from sparkling water and a beer concentrate. These initiatives follow the debut of […]