TV competition shows are a growing area of interest for brand extension, particularly for properties from the worlds of board games, interactive gaming, and character/entertainment. Some of the IPs, gaming-based and otherwise, that are lending their names to current and upcoming reality competition shows include: Harry Potter. A four-part quiz show, Harry Potter: Hogwarts Tournament […]
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Licensing Insights from CES 2021
Licensed products did not have a particularly high profile at the first-ever all-virtual Consumer Electronics Show, held last week. But several speakers offered interesting news and insights related to the licensing business. Most of these tidbits were related not to consumer products, but to apparel: The WNBA saw a 350% increase in merchandise sales last […]