The impact of social media influencers in the toy industry—from toy testers and mommy bloggers to comedians, singers, and pranksters—was evident at this year’s New York Toy Fair. Ryan of Ryan ToysReview, which has accumulated 19.5 billion video views and 12 million subscribers, has a new deal with Bonkers Toys for a line of branded […]
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Connected Kids and the Dangers of Data Collection
Data breaches involving children’s toys and content have been in the news in recent months. These incidents serve as a reminder to the licensing community of the need for adequate protections when entering the fast-growing world of connected products for kids. In recent examples, hackers were able to: Infiltrate VTech’s Learning Lodge app store, allegedly […]