Tag Archives | Victoria's Secret

Augmenting Adaptive Apparel Assortments

The fashion industry has been slowly putting more focus on consumers with disabilities since the mid-2010s, when it began picking up the pace of adaptive apparel releases. The technique has been flourishing in the last 18 months, as the business has seen several launches of adaptive clothing lines from retailers and brands, not to mention […]

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Taking Shape

Fashion designers, artists, and especially celebrities have been entering the shapewear category at a slightly accelerated pace of late. Sales in the segment as a whole dropped significantly early in the pandemic, but have returned to near-2019 levels as of the end of 2021, according to players in the market. In North America, sales were […]

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Stretching Out

Sales of activewear in the U.S. in the first six months of 2021 increased 40% compared to the same period in 2020 and 25%-plus compared to 2019, according to the NPD Group. As social activities start to open back up, consumers are going out with an increasingly casual sense of style, leading the fashion world […]

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