Skincare, haircare, bodycare, and other personal care products have been an active category for licensing in recent years, across a wide variety of property types. One subsegment that has been a hot spot in the past 12 months is personal care items tied to children’s entertainment and character properties, mostly of the classic or nostalgic […]
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Make-at-Home Margaritas and Martinis
Limited-edition cocktail kits have been bubbling up as a tool for promoting alcohol brands and their partner properties—ranging from entertainment IPs, celebrities, and sports events to food and beverage brands outside the spirits sector—as well as for engaging fans. With these products, consumers can experience the fun of opening the box and discovering what’s inside, […]
Animal Attractions
By Karen Raugust on March 2, 2020 in Character/Entertainment, Experiential licensing, Licensing, Pet products
A handful of licensors are looking to the pet industry for new experiential opportunities. The moves make sense: Consumers’ love of and willingness to spend on their pets is well documented. And there is plenty of white space to fill in the experiential pet sector, which is relatively new territory for licensed properties. Some examples: […]