As more states legalize marijuana for medical and/or recreational use, much of the attention from a licensing perspective has been on celebrities (mainly musicians and chefs) lending their names to marijuana strains and related products, and on marijuana brands extending into foods, topical creams, smoking accessories, and the like. Another growing opportunity centers on cannabis-related […]
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A Tasting Menu of Chef-Related Deals
The landscape for chef-based licensed products is among the most crowded of all celebrity-licensing segments. A wealth of chefs who have gained fame through restaurants, cookbooks, instructional TV cooking shows, and competitive cooking reality series have extended their brands, and others are entering the fray. This segment can be challenging. New licensors are trying to […]