Over the past couple of years, we have taken many looks at the plus- and extended-size market, a hot and still growing space within the licensing business and the apparel industry in general. One very logical niche within that segment consists of deals between apparel marketers and curve models (who specialize in the plus-size market). […]
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Partners in Body Positivity
Despite the fast-growing incidence of new initiatives focusing on the plus-size and extended-size women’s apparel and accessories markets over the past several years, there is still a need for more fashionable choices for consumers at both the higher and lower end of the size spectrum. As a result, general-market fashion retailers and brands continue to […]
Model Citizens
Fashion models have inspired licensing and merchandising programs going back at least to Twiggy in the 1960s. Since then, social media, reality television, and other modes of publicity have come to the fore. As a result, today’s consumers not only know more models’ names and faces, but are also familiar with their likes, dislikes, hobbies, […]
Body-Positive Products
Licensors’ interest in the “plus-size” segment of women’s fashion is evolving. Initially, the activity was focused simply on forging the first deals extending into the larger sizes of the women’s apparel range, which had long been ignored. The category then began to transition to a more inclusive point of view, where licensors were lending their […]