Until recently, owners of preschool properties have been a bit leery of having a presence on TikTok, even if their IP appeals to a nostalgic young adult audience as well as their core market of young children. And that continues to be the stance of many licensors even today. But now that the platform accounts […]
Tag Archives | TikTok
NIL Service Providers in the News
A lot has happened since collegiate athletes and other students gained the right to commercially exploit their own names, images, and likenesses (NIL) nine months ago, on July 1, 2021. For one thing, a variety of services and platforms—marketplaces, group licensing and marketing agencies, educational and back-end resource providers, and the like—have been formed to […]